In a nutshell...
A concept that was born out of the increasing need for more agile marketing measurements and tracking ability.
Take a closer look
With the advancement of website technology resulting in more complicated sites and code, the opportunity for hitches to the proper functioning of your site increase. Tag management is a way to keep using the advanced code that allows your website visitor’s digital trails to be monitored without adding conflict causing code to your site.
Google Tag Manager for example is made up of Variables, Triggers and Tags. These elements record visitors activity and feed the data to Google Analytics for report analysis. Tracking pixels from the likes of Facebook, Twitter and Hotjar, etc can also be utilised without them being added directly into your site and causing potential conflict.
GTM tracks your site user’s detailed activity quickly and efficiently, giving you the insight necessary to keep user experience at it’s best, enabling strategic modification of marketing efforts to maximise sales conversions.
We will comprehensively review your Google Tag Manager and Analytics tracking to ensure the proper set up for all your specified performance indicators, producing reports that are highly relevant to successful decision making.
Call us today to implement Tag Management Systems for your business.