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Why UX

Knowing your user and their experience with your website is crucial to business success

Why UX

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It is vital when designing a website to be aware of who your users are and what they are looking for in a satisfactory web experience.  Knowing the variety of users lets you understand their needs and in turn, meet them, therefore increasing the chances of them performing the ultimate desired action whilst on your site.  

Should your site appeal to one type of customer and not the other for example, leaves your business open to loosing sales and customers not just now but in the future, when memory serves them and they avoid your site altogether.  Making a positive impression is essential in securing sales and thriving in business.  

Using data from Search Engine Analytics, NPS Scores, surveys and target viewing - mystery shopping for websites as it were - we are able to discover all your user personas and their demographics which aid us in creating the best design structure for your site.  Knowing what they are looking for, what they value and what motivates them to either make a sale or leave, helps us to provide a seamless and time efficient user journey for your new web page. 

Rigorous user testing then gives us the step by step activities of site / app viewers and lets us understand why users do what they do.  When combined with the data from analytics, we know the what and why of your user’s search, we can eradicate any assumptions potentially made and so helping us build the bridge to bring the user and your product harmoniously together. 

Get in touch today to discover your users and how best to serve them via your website.

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What Clients Say

“We instructed Funky Howler to review and critique our old website – it was 3 years old at least and not tablet friendly. Following a detailed review of the site and its’ shortcomings we asked them to design a new one from scratch. We provided the majority of the content, but the images, design/layout and navigability was all left to them. The team there quickly understood our market position and the client culture we were keen to appeal to, and we were truly delighted with the results – the perfect blend of substance and style. We would have no hesitation in recommending them.
Stephens International
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"Funky Howler have designed, built and maintained our website over a number of years.  Changing legislation means that our website has to continually evolve and remain compliant within the legal framework that we operate.  They have proved to be proactive, flexible and someone we can depend on.  Moreover, they are very interested in the effectiveness of the website to our business model and frequently suggests improvements that help bring in more traffic.."
Innovation Contracting
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"I am extremely thankful that I chose Funky Howler to produce our websites. After delivering our first website with top quality and within excellent timescales it was a "no brainer" to entrust Funky Howler to produce our 3 further websites. Paul Howell was dynamic in his approach and great at listening to client demands but also brilliant at recommending his own visionary ideas and marketing web strategies. Since the launch of our sites we have also used Funky Howler for SEO work which has accelerated our companies' exposure in good time. I could not recommmend a web designer more highly! Thank you again Funky Howler & Paul Howell. "
Kevin Harris
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