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Performance & Analytics

Analytics are the eyes of business, from market gap identity to performance analysis.

Performance & Analytics

Do you have your eyes on your business performance?
/ Funky Howler

If you are utilising analytics data to boost your business, are you confident that you are using it to its best ability? We can make sure that the set up is optimum to give you all the performance statistics your business needs.  

Choose between a one time analysis report or ongoing analysis support to keep you maximising business opportunities. One time reporting checks that your analysis tools are being used to follow your visitors digital footprints correctly, helping improve their experience in identifying you as the source to meet their product and service needs, via all online channels.

Monthly support extends that insight to ensure that your business is growing month on month in putting out effective campaigns and converting visitors to customers.  You will be able to monitor and evaluate decisions on budget and time allocation in specific digital channels to maximise return on investment.

What you can expect from our Analytics Auditing.  


We will initially consult with you to ascertain what are the most important success indicators, it could be sales or subscribers or attendee volumes. We then set up all analytics and software to observe and yield data on these specifics.

Set up and Install

Then we ensure that any software code that is added to your site to attain the required data does not conflict with the running and performance of the website as can be the case as websites get more complex and flashy in their build and design. Our tag management platforms avoid this pitfall and allow us to gather the valuable data alongside your websites proper functioning.  


After we have set up all the necessary analytical tooling and software we check that it is all working at optimum efficiency and performance.  Should you need this to be reviewed from a current set up, will can do this also.

Success Indicators

This is where we monitor the frequency of a deemed successful action and profile the user that completed it.  We uncover the statistics and key elements of a user’s journey, the channel used and conversion funnel, all revealing the success rate of attracting, keeping and converting your visitors to customers.

Performance Reports

After compiling all the attained data into a detailed report on the frequency of your choice, we present you with the vital information that can be used to produce strategic review of current practices across all channels to improve budget and resource allocation.

Email us today to speak to us about getting Analysis Auditing set up for your business.

Performance & Analytics ih Funky Howler
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Funky Howler has designed, built and maintained our website over a number of years.  Changing legislation means that our website has to continually evolve and remain compliant within the legal framework that we operate.  They proved to be proactive, flexible and someone we can depend on.  Moreover, they are very interested in the effectiveness of the website to our business model and frequently suggests improvements that help bring in more traffic.


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