years after the Millennium Bug caused angst and stress for IT engineers around the world, The GDPR (General Data Protection Regulations) is scheduled for introduction on May 25, 2018 and promises similar grief but without confetti, fireworks and a glass a champagne to add to the excitement. The GDPR will create a new normal of shared responsibility and reminds us that our digital selves have real value. As an agency, with MarTech at our heart, a key take-away for us is the cementing of processor and controller into a tighter relationship. GDPR makes both parties jointly responsible for compliance and keeping our digital selves safe.
If you have recently started up a business, you are almost certainly aware that one of the first things you need to focus on is your digital marketing. The more that you can master your digital marketing, the more likely it is that you will be able to ensure that your business sees the light of day.
Read MoreDo you still believe resizing is enough?
Read MoreGone are the days of having to spend a fortune getting good video
Read More